Don't be too Different! - Ready for access on Vimeo

Creativity is all about making new connections between old ideas/objects/things. That isn't too difficult, there’s a variety of proven methodologies that enable us to mix and match ideas and objects at will. Obviously, not all of the results generated by these processes are of any use; a running shoe that does double duty as a Didgeridoo is definitely a ‘creative’ product – but I doubt there’s much of a market for this particular cross trainer.

The Creativity problem is two-fold: How can we generate new ideas when we need them? And, How do we overcome our reluctance to accept the risk of wasted time/effort/resources that is part and parcel of the creative process?

This session will present both aspects of the Creativity Conundrum.

1 – The obstacles we place in front of new ideas – What exactly prompts someone to state prior to a session on Creativity, “Don’t be too different!” – and what can we do to mitigate these concerns.

2 – Creating new ideas – we’ll focus on the SCAMPER methodology touched on briefly in the “Getting Unstuck” presentation.

The presenter is Peter de Jager. For the last few decades Peter has consulted on, and studied the connections between Problem Solving, Creativity and how we respond to Change. This presentation draws heavily on his experience and findings.

This webinar series is a de Jager & Co Limited (www.technobility.com) and Interthink Consulting (www.interthink.ca) production.



Location of video on Vimeo: 

https://vimeo.com/73296532